How e-commerce can boost business performance: Artificial intelligence holds the key

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Remaining competitive demands that firms adopt digitalized technologies to increase their capabilities. Adoption of e-commerce activities can significantly improve business performance and incorporation of artificial intelligence provides scope to further enhance the effect.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "How e-commerce can boost business performance: Artificial intelligence holds the key", Strategic Direction, Vol. 38 No. 7, pp. 10-12. https://doi.org/10.1108/SD-06-2022-0056