How digital tourism leads to innovation: An examination of service value and technology-based services

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. 10;

Findings

The connection between technological innovation and the tourism industry is creating a more successful business model and more positive customer experiences.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "How digital tourism leads to innovation: An examination of service value and technology-based services", Strategic Direction, Vol. 38 No. 7, pp. 21-23. https://doi.org/10.1108/SD-06-2022-0049