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Speaking the language of business: Understanding the role of Guanxi in Western organizations’ business deals in China

Strategic Direction

ISSN: 0258-0543

Article publication date: 26 July 2021

Issue publication date: 10 August 2021

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Organizations looking to develop international operations in China must consider multiple factors before committing. With nearly half of all ventures into the Chinese economy ending in failure, concerted effort has to be made to understand the market before commitments are made.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2021), "Speaking the language of business: Understanding the role of Guanxi in Western organizations’ business deals in China", Strategic Direction, Vol. 37 No. 7, pp. 6-8. https://doi.org/10.1108/SD-06-2021-0061

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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