Security as strategy: Utilizing online privacy to build customer loyalty

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The notion of risk is, of course, as old as humanity itself, as to live is to understand there are risks involved in living longer or not living at all in the natural environment. But when did humans start doing something about risk and mitigating it in commercial terms? It is believed that Chinese traders 5,000 years ago used to distribute goods evenly throughout a fleet of boats in order to minimize risks of disaster should one or two boats capsize. And in personal terms, the Greeks and Romans established benevolent societies to help those people in their communities who were the worst off or had fallen on difficult times. Indeed, it seems to be a core element of our society that it has developed a means to support people when things go wrong.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Original/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Security as strategy: Utilizing online privacy to build customer loyalty", Strategic Direction, Vol. 36 No. 9, pp. 1-3. https://doi.org/10.1108/SD-06-2020-0128