Maximizing the potential impact of competitive intelligence: Big data strategy lessons from Brazil’s private sector

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on the role of competitive intelligence (CI) in strategy formulation, and aims to understand how to make CI practices the most effective. The results revealed that the studied companies were using CI on an operational level but neglected to deploy it optimally in their strategy formation. This is evidence that these companies are not utilizing their digital capability to its full potential. Organizations should form a dedicated CI business unit that has a clearly defined role, which can then be deployed as a critical resource when formulating business strategy.

Original/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Maximizing the potential impact of competitive intelligence: Big data strategy lessons from Brazil’s private sector", Strategic Direction, Vol. 36 No. 9, pp. 5-7. https://doi.org/10.1108/SD-06-2020-0126