Reversing the viewpoint: Considering an organization from the outside-in

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Most organizations orientate themselves in an inside-out perspective – deciding what products and services to create based on internal decisions. This briefing looks at whether it is better to consider the customer again.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Reversing the viewpoint: Considering an organization from the outside-in", Strategic Direction, Vol. 36 No. 9, pp. 27-29. https://doi.org/10.1108/SD-06-2020-0118