Key elements of strategic communication: An inclusive approach
ISSN: 0258-0543
Article publication date: 24 September 2018
Issue publication date: 10 October 2018
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The factors involved in strategic communication are made up of various interplaying elements. Taking an inclusive approach towards these can lead to a more effective approach
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2018), "Key elements of strategic communication: An inclusive approach", Strategic Direction, Vol. 34 No. 10, pp. 19-21. https://doi.org/10.1108/SD-06-2018-0135
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited