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Adding value with online communities: Creating business models for fast-growing markets

Strategic Direction

ISSN: 0258-0543

Article publication date: 11 September 2017

525

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The literature review shows a multitude of online communities’ definitions and classifications, but hardly any comprehensive attempt to map the phenomena in full. This paper is looking to recognize potential revenue streams from online businesses and other non-financial benefits that can be combined to create strong and sustainable value proposition.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Acknowledgements

Retraction notice

The Publisher The wishes to retract the precis article “Adding value with online communities: Creating business models for fast-growing markets”, published in Strategic Direction, Vol. 33 No. 9, 2017. It has come to the attention of Emerald Publishing that this precis article contains large sections of unattributed text taken from the original research article “Grasping the business value of online communities”, by Zilia Iskoujina, Malgorzata Ciesielska, Joanne Roberts, Feng Li, published in Journal of Organizational Change Management, Vol. 30 No. 3, 2017.

Precis articles are intended to summarise original academic research articles for a different audience, and should not include verbatim passages from the original articles. This error occurred due to a miscommunication in the commissioning process.

To avoid any repeated incidents of this nature, Emerald has fully revised its guidelines and briefed its Commissioning Editors. Strategic Direction sincerely apologises to the original authors and its readers for this error. The original article can be viewed here: https://doi.org/10.1108/JOCM-02-2016-0023.

Citation

(2017), "Adding value with online communities: Creating business models for fast-growing markets", Strategic Direction, Vol. 33 No. 9, pp. 4-6. https://doi.org/10.1108/SD-06-2017-0091

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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