TY  - JOUR
AB  - Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings The article describes the generic strategy and the key strategic choices that enable and support successful freemium business model execution in an online digital business.Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
VL  - 33
IS  - 9
SN  - 0258-0543
DO  - 10.1108/SD-06-2017-0090
UR  - https://doi.org/10.1108/SD-06-2017-0090
PY  - 2017
Y1  - 2017/01/01
TI  - Getting “freemium” business model right: Key to remarkable success or a costly trap?
T2  - Strategic Direction
PB  - Emerald Publishing Limited
SP  - 16
EP  - 18
Y2  - 2024/04/24
ER  -