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A question of balance: Linking business models and strategy management

Strategic Direction

ISSN: 0258-0543

Article publication date: 20 June 2019

Issue publication date: 13 August 2019




The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


What will ensure a startup becomes successful? For good reason, startups garner a lot of attention in the business press, although it often seems like it is for the wrong reasons. Startups make good copy as they are deemed as “sexy” – in other words, stories about them will be more likely to be read and shared than articles about more established firms. For the same reason, a story charting the rapid decline, huge losses, or ultimate failure of a startup will be even more interesting, with people attracted by the hubris dripping from such stories, of twentysomething entrepreneurs who dreamed big but flew too close to the sun.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2019), "A question of balance: Linking business models and strategy management", Strategic Direction, Vol. 35 No. 8, pp. 1-3.



Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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