Enhancing knowledge management: Big Data analytics and social media content
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Effective knowledge management (KM) is becoming even more important as firms access data from an increasing number of sources. The massive amounts of data generated on social media platforms such as Facebook and Twitter can reveal priceless insights into customer attitudes and preferences. Practitioners can utilize Big Data analytics to categorize data and gain valuable knowledge of consumer sentiments toward their firm and competitor organizations. Creating a knowledge management system (KMS) that integrates KM, social media, and Big Data technology better positions businesses to extract, store, and utilize knowledge more effectively.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2017), "Enhancing knowledge management: Big Data analytics and social media content", Strategic Direction, Vol. 33 No. 8, pp. 10-13. https://doi.org/10.1108/SD-05-2017-0085
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited