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Emerald Group Publishing Limited
Article Type: Viewpoint From: Strategic Direction, Volume 30, Issue 8
Auto industry in the UK set for training boost
A report published by Plastics & Rubber Weekly (http://www.prw.com) points out that the UK government is set to invest around £25 million in the auto industry. The funding will be targeted at employee training with the aim being to equip workers with the skills needed to drive further expansion within the sector. Acquiring key capabilities will increase the competitiveness of UK firms throughout the supply chain and enable them to exploit future opportunities for growth. By increasing employee competency, companies are also better-positioned to meet both short- and longer-term production goals. The investment offers flexibility to firms and the Society of Motor Manufacturers and Traders urges both manufacturers and service providers within the auto industry to utilize these funds in ways which maximize their impact on training.
African media urged to help secure foreign investment
At the most recent World Economic Forum Africa (WEFA), leading Nigerian ministers condemned the negative ways in which Africa is generally portrayed by the international media. As published by All Africa (http://www.allafrica.com), these government figures believe that such repeated unfavorable representations act to deter foreign companies from investing in the continent. Consequently, there is a growing campaign to urge media channels in Nigeria and the rest of Africa to counter the tendency of their international counterparts by focusing on the region’s positive qualities and what it has to offer. It is hoped that using their influence to consistently depict Africa in more constructive terms will help to attract new overseas capital.
Mexico seeks to strengthen its tourism industry
The Mexican government has announced plans to invest heavily in the nation’s tourism industry, the Daily Telegraph (http://www.dailytelegraph.com.au) reports. At present, Mexico occupies a place among the world’s top 25 tourist destinations and is the only Latin American country to figure in the leading group. In 2013, foreign travelers to Mexico numbered 23.7 million and generated in excess of $13.8 billion. It is hoped that investment will stimulate further growth in the sector and increase Mexico’s position as a global tourism force. According to the report, strengthening the country’s tourism infrastructure will involve a focus on three areas. The first part of the strategy will see refurbishments carried out in main tourist areas to beaches and colonial districts. Various towns will also be afforded special status. Government attention to heritage sites and the creation of sustainable areas and new public parks are another key aspect of the plans. The importance of creating a positive first impression to visitors is recognized; therefore, rejuvenation of Mexico’s ports and airports is also addressed by the strategy.
Why good advertising practice matters
An article published by My Business (http://www.mybusiness.co.uk) stresses the importance of adhering to good advertising practice. This helps firms to both meet any necessary codes of conduct and create a favorable impression among consumers. Certain requirements are widely applicable, whereas others might relate more to a specific media channel. Marketers are advised to become aware of these differences so that they understand in advance what rules and conditions have to be met. Integrity and decency are a must throughout all forms of advertising, as is the need to comply with legal requirements. Firms should also ensure that their advertisements abide by fair competition rules and demonstrate responsibility toward society and consumers. The latter is especially important with regard to sensitive issues, certain product categories or messages targeting children. Failing to act appropriately can have serious repercussions. Regulatory bodies might withdraw an advertisement if complaints are made. When this occurs, there are potential consequences to the company involved both in financial terms and damaged reputation. If there is any uncertainty about the rules, it is, therefore, best to seek professional advice from the appropriate regulators beforehand.