It's the journey that matters: Positioning strategies that allow SMEs to survive and thrive
ISSN: 0258-0543
Article publication date: 11 May 2023
Issue publication date: 7 June 2023
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
This paper aims to investigate the differences between SMEs and larger organizations when it comes to positioning within the market.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2023), "It's the journey that matters: Positioning strategies that allow SMEs to survive and thrive", Strategic Direction, Vol. 39 No. 6, pp. 5-6. https://doi.org/10.1108/SD-04-2023-0059
Publisher
:Emerald Publishing Limited
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