It's the journey that matters: Positioning strategies that allow SMEs to survive and thrive

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper aims to investigate the differences between SMEs and larger organizations when it comes to positioning within the market.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "It's the journey that matters: Positioning strategies that allow SMEs to survive and thrive", Strategic Direction, Vol. 39 No. 6, pp. 5-6. https://doi.org/10.1108/SD-04-2023-0059