Reinventing organizational culture with strategic design thinking: A versatile backbone for business model transformation

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper concentrates on promoting the merits of incorporating a five-zone design thinking approach into an organization’s wider culture so that this can be used to evolve through challenges with a nimbler mind-set, which is open to a broader field of opportunity. Genuinely involving employees, consumers, and partners in innovation exploration can produce unexpected creative ideas that may transform a company’s business model.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Reinventing organizational culture with strategic design thinking: A versatile backbone for business model transformation", Strategic Direction, Vol. 35 No. 7, pp. 19-21. https://doi.org/10.1108/SD-04-2019-0074