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Framing the social media puzzle: A primer for strategists

Strategic Direction

ISSN: 0258-0543

Article publication date: 31 May 2019

Issue publication date: 11 July 2019




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


How can you balance strategy and innovation? Whether addressed directly or not, firms have to answer this question every day in the myriad of decisions they make on both fronts. For strategy, it is about where to focus resources, which markets to enter, and how data can be interpreted to drive business growth. For innovation, it is about market research, experimenting with minimal viable products, and meticulously going through user feedback to drive forward constant product improvements. Each feed off each other for direct, each relies on the other to deliver clarity, and ultimate success.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2019), "Framing the social media puzzle: A primer for strategists", Strategic Direction, Vol. 35 No. 7, pp. 25-27.



Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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