AU Optronics Corporation leads in green innovation: A culture of proactive green innovation generates competitive advantage

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Green issues are hot news today. Environmental awareness is an essential part of strategic thinking for companies large and small, at a time when investors and the public at large are ready to raise questions about how products are made, the materials used and the disposal of waste. Any organization with an international business also needs to be aware of and comply with a whole range of environmental regulations, including the Kyoto Protocol; the Montréal Convention; and EU directives on the use and disposal of hazardous materials. Sometimes compliance is a reluctant afterthought, but there are others who use green innovation as a key part of their strategy and a way to take the lead over their competitors.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2013), "AU Optronics Corporation leads in green innovation: A culture of proactive green innovation generates competitive advantage", Strategic Direction, Vol. 29 No. 7, pp. 21-24. https://doi.org/10.1108/SD-04-2013-0007