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The big data boost: Using proprietary big data to boost competitive advantage

Strategic Direction

ISSN: 0258-0543

Article publication date: 2 June 2021

Issue publication date: 8 June 2021




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Organizations of all sizes are looking to big data to boost competitive advantage and create sustained growth. Yet bulk data is not typically enough on its own, and proprietary applications and organizationally-specific data is required.


The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2021), "The big data boost: Using proprietary big data to boost competitive advantage", Strategic Direction, Vol. 37 No. 5, pp. 20-21.



Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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