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Gaining a competitive edge: Is business model innovation an effective way?

Strategic Direction

ISSN: 0258-0543

Article publication date: 14 May 2021

Issue publication date: 8 June 2021




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Business model innovation can help international firms struggling to make an impact within emerging markets. By tailoring their models to meet the unique demands of each specific markets, such organizations should be better placed to improve performance and secure a competitive edge.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2021), "Gaining a competitive edge: Is business model innovation an effective way?", Strategic Direction, Vol. 37 No. 5, pp. 11-14.



Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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