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Exploring the elusive expansion secrets of multinational tourism firms: Strategic geographical management in the global tourism sector

Strategic Direction

ISSN: 0258-0543

Article publication date: 2 June 2021

Issue publication date: 8 June 2021

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper explores the tourism industry's globalization by examining 10 location strategies of 102 globally operating tourism firms who have a total geographical presence in 547 cities. The results reveal that there's no unified pattern that tourism forms follow when globalizing their business. Furthermore, most of the strategies are hybrid regional-national approaches, and they vary quite minimally. Complexity in the globalization journey of these firms is punctuated by the evolution of two geographic elements: boosting international visitor numbers, and creating global business environments where tourism services can succeed.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2021), "Exploring the elusive expansion secrets of multinational tourism firms: Strategic geographical management in the global tourism sector", Strategic Direction, Vol. 37 No. 5, pp. 34-36. https://doi.org/10.1108/SD-03-2021-0018

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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