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Towards greater supply chain stability: How to help lessen bullwhip effect severity

Strategic Direction

ISSN: 0258-0543

Article publication date: 2 May 2019

Issue publication date: 21 May 2019




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Building a regional rather than a global supply chain can help firms guard against the damaging impact of the bullwhip effect and increase the stability of their supply chain. The possibility of better communication, greater flexibility, and ability to respond more quickly are factors that can appease the bullwhip severity. The benefits of a regional supply chain increase further in times of economic certainty, when the risk to global supply chains intensifies.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2019), "Towards greater supply chain stability: How to help lessen bullwhip effect severity", Strategic Direction, Vol. 35 No. 6, pp. 33-35.



Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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