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Organizational agility’s role in the growth of Amazon: Some critical success factors

Strategic Direction

ISSN: 0258-0543

Article publication date: 21 May 2019

Issue publication date: 21 May 2019

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context.

Findings

Strategic and operational agility enables companies to increase competitiveness and boost capacity for growth. Becoming more agile has been a critical factor in the ongoing success of online retailing giant Amazon. Senior executive support for experimentation and autonomy, together with a strong focus on future planning, makes the firm better positioned than rivals to innovate and enter new business areas.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2019), "Organizational agility’s role in the growth of Amazon: Some critical success factors", Strategic Direction, Vol. 35 No. 6, pp. 27-29. https://doi.org/10.1108/SD-03-2019-0053

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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