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Organizational agility’s role in the growth of Amazon: Some critical success factors

Strategic Direction

ISSN: 0258-0543

Article publication date: 21 May 2019

Issue publication date: 21 May 2019




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context.


Strategic and operational agility enables companies to increase competitiveness and boost capacity for growth. Becoming more agile has been a critical factor in the ongoing success of online retailing giant Amazon. Senior executive support for experimentation and autonomy, together with a strong focus on future planning, makes the firm better positioned than rivals to innovate and enter new business areas.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2019), "Organizational agility’s role in the growth of Amazon: Some critical success factors", Strategic Direction, Vol. 35 No. 6, pp. 27-29.



Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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