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Disrupting market strategy: How digitalization is causing upheaval to established markets and strategies

Strategic Direction

ISSN: 0258-0543

Article publication date: 10 July 2018

Issue publication date: 24 July 2018

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621

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Technology and digital reinvention are upending markets across the globe. Startups are now challenging established companies and winning, so new methods of strategizing for the future are needed by those companies that are feeling the pressure of the modern business world.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2018), "Disrupting market strategy: How digitalization is causing upheaval to established markets and strategies", Strategic Direction, Vol. 34 No. 7, pp. 15-16. https://doi.org/10.1108/SD-03-2018-0057

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited