Improving international competitive strategy: The importance of managerial ties when considering a standardized or customized approach

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Organizations coming from developing nations to developed markets need to consider managerial ties in order to gain advantage from contingency performance strategies.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Improving international competitive strategy: The importance of managerial ties when considering a standardized or customized approach", Strategic Direction, Vol. 34 No. 6, pp. 19-21. https://doi.org/10.1108/SD-03-2018-0056