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Printing the way to success: The importance of business models in 3D printing entrepreneurship

Strategic Direction

ISSN: 0258-0543

Article publication date: 12 June 2017




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


3D printing is big business, and it is growing fast. While there is some adoption of the technology in industry, the vast majority is occurring at home, with users. These user entrepreneurs are carving their own path into business, providing products and services to a growing customer base in a way that large incumbent organizations cannot. The innovative and adaptable nature of these user entrepreneurs perfectly fits the 3D printing market, but with such a diverse marketplace and large number of competitors, a competitive advantage is being sought. Holzmann et al. (2017) look at the use of business models to ascertain whether they can provide this desired advantage in the 3D printing user market.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2017), "Printing the way to success: The importance of business models in 3D printing entrepreneurship", Strategic Direction, Vol. 33 No. 6, pp. 4-6.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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