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Gift of the gab: How discourse can increase business sustainability

Strategic Direction

ISSN: 0258-0543

Article publication date: 12 June 2017




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Sustainability is growing in importance. Firms have to comply with societal expectations and become more sustainable as a means of gaining a competitive edge. Resistance to change within the organization is common though. Key individuals can, however, gain support for sustainability initiatives through the use of various discursive practices. By deploying certain rhetorical devices, it is possible to persuade company decision-makers of the merits of pursuing specific sustainability strategies. In addition, a manager’s background should be considered, as this might increase their attraction toward a specific sustainability strategy.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2017), "Gift of the gab: How discourse can increase business sustainability", Strategic Direction, Vol. 33 No. 6, pp. 10-13.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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