Not being single-minded: How servitization can improve the odds for internationalization strategies

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper demonstrated the impact that servitization can have on the profitability of businesses within an internationalization context.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Not being single-minded: How servitization can improve the odds for internationalization strategies", Strategic Direction, Vol. 39 No. 4, pp. 20-22. https://doi.org/10.1108/SD-02-2023-0021