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What traditional businesses can learn from hybrids: Sharing know-how opens up ways to innovate

Strategic Direction

ISSN: 0258-0543

Article publication date: 8 May 2017




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


The authors shed light on the management of any organization or initiative that aims to embrace multiple and competing yet potentially synergistic goals, as is increasingly the case in modern corporations. Spotting hidden complementarities of antagonistic assets can be arduous, time-consuming, costly, and risky, but businesses driven by innovation may want to keep a close eye on the expanding hybrid sector as a source of future entrepreneurial opportunities. The essence of studying hybrids is that firms may learn how to innovate in ways that go beyond current conceptualizations, making their mission profitable, rather than making profit their only mission.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



Retraction notice

The Publisher wishes to retract the precis article “What traditional businesses can learn from hybrids: Sharing know-how opens up ways to innovate”, published in Strategic Direction, Vol. 33 No. 5, 2017. It has come to the attention of Emerald Publishing that this precis article contains large sections of unattributed text taken from the original research article “Can profit and sustainability goals co-exist? New business models for hybrid firms”, by Fernando G. Alberti, Mario A. Varon Garrido, published in Journal of Business Strategy, Vol. 38 No. 1, 2017.

Precis articles are intended to summarise original academic research articles for a different audience, and should not include verbatim passages from the original articles. This error occurred due to a miscommunication in the commissioning process.

To avoid any repeated incidents of this nature, Emerald has fully revised its guidelines and briefed its Commissioning Editors. Strategic Direction sincerely apologises to the original authors and its readers for this error. The original article can be viewed here:


(2017), "What traditional businesses can learn from hybrids: Sharing know-how opens up ways to innovate", Strategic Direction, Vol. 33 No. 5, pp. 23-25.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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