All hail the “innovation champion”: Using social identity theory to understand being an “innovation champion”

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

A social identity frame through which to understand the role and creation of an “innovation champion” can provide useful results. Rather than relying on more conventional notions of what an “innovation champion” is, social identity literature can help understand the process behind the role. This in turn can hopefully allow those who see themselves as “innovation champions” to become more attuned to the function of the role, as well as helping new generations become “innovation champions” themselves.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2016), "All hail the “innovation champion”: Using social identity theory to understand being an “innovation champion”", Strategic Direction, Vol. 32 No. 5, pp. 13-15. https://doi.org/10.1108/SD-02-2016-0029