TY - JOUR AB - Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings Dilemmas do not signal that a strategy is flawed or that leadership is failing. Rather, they are part and parcel of the strategy implementation process. They present consequential choices that need to be understood and addressed.Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. VL - 32 IS - 5 SN - 0258-0543 DO - 10.1108/SD-02-2016-0017 UR - https://doi.org/10.1108/SD-02-2016-0017 PY - 2016 Y1 - 2016/01/01 TI - Avoiding the strategy execution pitfalls: Confronting dilemmas when turning plans into action T2 - Strategic Direction PB - Emerald Group Publishing Limited SP - 16 EP - 18 Y2 - 2024/04/19 ER -