The leaders aiming to put Brazil's regions on the map: Same region, different policies, and different strengths and weaknesses

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

During the 1990s, Brazil began increasingly to see the potential of tourism as a way to boost regional development. That might sound rather late in the day but the country had only recently undergone a profound process of re-democratisation after two decades of authoritarian rule which only ended in 1985. Tourism therefore became part of Brazil's attempts to reposition itself as both more economically accessible and more globally competitive.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2014), "The leaders aiming to put Brazil's regions on the map: Same region, different policies, and different strengths and weaknesses", Strategic Direction, Vol. 30 No. 3, pp. 7-9. https://doi.org/10.1108/SD-02-2014-0014