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Combining our efforts: How digitalization and channel integration can benefit SMEs

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 March 2023

Issue publication date: 3 March 2023

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper found that digitalization is useful for SMEs in terms of channel integration and that as a result that integration can help with their performance within international markets.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2023), "Combining our efforts: How digitalization and channel integration can benefit SMEs", Strategic Direction, Vol. 39 No. 3, pp. 31-32. https://doi.org/10.1108/SD-01-2023-0012

Publisher

:

Emerald Publishing Limited

Copyright © Emerald Publishing Limited

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