Winning in the global market’s battle for higher innovation performance: Insights from Malaysian SMEs on forming an innovation culture

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on the impacts that innovation culture, government support, forms of innovation strategy, ambidextrous orientation, and innovation performance have on one another. From Malaysian SME survey data it transpires that an innovation strategy focused on creativity and achieving growth through risk taking, when coupled with an alignment-led team orientation, yields the highest innovation performance. Receiving government support, the presence of an aligned team orientation, and following a proactive creativity or growth-risk oriented innovation strategy were all found to drive SME innovation performance, as a direct result of these efforts developing the SME's innovation culture.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Winning in the global market’s battle for higher innovation performance: Insights from Malaysian SMEs on forming an innovation culture", Strategic Direction, Vol. 36 No. 6, pp. 1-3. https://doi.org/10.1108/SD-01-2020-0025