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The role of the executive sponsor in organizational transformation

Harold Schroeder (Schroeder & Schroeder Inc., Toronto, Canada.)

Strategic Direction

ISSN: 0258-0543

Article publication date: 9 February 2015




To highlight that one of the main causes of transformation failure relates to project governance, which is the primary responsibility of an Executive Sponsor.


The methodology was based on a combination of literature review and experience.


All too often, once a transformation project is underway, the Executive Sponsor passes the reins to the project manager and takes a back seat, with their involvement confined to Steering Group meetings or when problems are brought to their attention. This can be a very costly mistake, as weak governance is a common contributor to transformation project failure. Achieving good governance requires the Executive Sponsor, like the Project Manager, to have the right combination of “art” and “science” skills, though their roles as well as the relative balance of art and science involved in these will differ.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



Schroeder, H. (2015), "The role of the executive sponsor in organizational transformation", Strategic Direction, Vol. 31 No. 3, pp. 1-3.



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Copyright © 2015, Emerald Group Publishing Limited

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