TY - JOUR AB - Purpose Hyperconnectivity and supercooperation among partners within the mobile valuechain are crucial factors for sustainable growth of the mobile ecosystem.This study aims to identify the complex structure of hyperconnectivity andsupercooperation underlying revenue sharing practices and the actions andreactions of Chinese mobile video triads.Design/methodology/approach This study uses the causal loop diagram and system dynamics simulation todemonstrate the feedback causal structure wherein the revenue sharing (RS)rule adjustments trigger interactions among participants (e.g., MNOs, SPsand CPs) in mobile video service triads, leading to fluctuations in thenumber of mobile video users and total revenue in the mobile video valuechain.Findings Change of RS rules among value chain participants is an incentive forachieving the sustainability of the mobile ecosystem, as examined using asystem dynamics (SD) simulation. However, from the perspective of atri-partite mobile value chain, the “accidental adversary”system archetype caused by adjustment of RS rules has an unintended negativeimpact on counterparts in the mobile ecosystem value chain.Originality/value This study analyzes a complex feedback causal structure based on structuralinterdependencies among growth, limiting and relaxing loops in the Chinesemobile video ecosystem. The result of SD simulation suggests strategicalternatives such as the “growth and underinvestment” systemsarchetype to overcome “limits to growth”. Moreover, this studyexplores the accidental adversary archetype in complex and complicatedmobile service triads as an impediment to achieving sustainability of themobile ecosystem. VL - 23 IS - 2 SN - 1359-8546 DO - 10.1108/SCM-12-2017-0401 UR - https://doi.org/10.1108/SCM-12-2017-0401 AU - Choi Kanghwa PY - 2018 Y1 - 2018/01/01 TI - A system perspective on revenue sharing in the mobilevalue chain: an evidence from China mobile video ecosystem T2 - Supply Chain Management: An International Journal PB - Emerald Publishing Limited SP - 136 EP - 152 Y2 - 2024/03/29 ER -