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The dual environmental customer and green reputation pressures on environmental management systems: the performance implications of manufacturing exports

Hung Nguyen (The Business School, RMIT University, Hanoi, Vietnam)
George Onofrei (Department of Business, Atlantic Technological University, Letterkenny, Ireland)
Frank Wiengarten (Department of Operations and Innovation, ESADE School of Business, Ramon Llull University, Barcelona, Spain)
Ying Yang (Newcaslte University Business School, Newcastle University, Newcastle upon Tyne, UK)
Robert McClelland (The Business School, RMIT University, HCMC, Vietnam)
Mohammadreza Akbari (College of Business, Law and Governance, James Cook University, Townsville, Australia)

Supply Chain Management

ISSN: 1359-8546

Article publication date: 2 February 2023

Issue publication date: 28 April 2023

452

Abstract

Purpose

This study aims to explore the joint effects of environmental customer and green reputation pressures (GRP) on environmental management systems (EMSs), and their linkages to environmental and business performance, especially among export manufacturers.

Design/methodology/approach

This study collected empirical data from 437 manufacturers in multiple countries to explore differences in handling environmental customer and reputation pressures among export and domestic manufacturers and the subsequent performance implications.

Findings

The results indicate that although the GRPs might initially enhance firms’ environmental compliance and reputation, they can also support EMSs and sustainable performance. Furthermore, as firms increase their engagement in exports, both environmental customer and GRPs intensify, leading to stronger EMS implementation as well as sustainable performance, mainly in environmental measures.

Practical implications

The findings suggest that the international market orientation is an important context to understand sustainability developments.

Originality/value

The study offers an alternative approach to understanding the environmental customer and GRPs, to accommodate resources for sustainability development.

Keywords

Citation

Nguyen, H., Onofrei, G., Wiengarten, F., Yang, Y., McClelland, R. and Akbari, M. (2023), "The dual environmental customer and green reputation pressures on environmental management systems: the performance implications of manufacturing exports", Supply Chain Management, Vol. 28 No. 4, pp. 695-709. https://doi.org/10.1108/SCM-10-2021-0488

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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