Does environmental proactivity make a difference? The critical roles of green operations and collaboration in GSCM
ISSN: 1359-8546
Article publication date: 30 November 2021
Issue publication date: 6 March 2023
Abstract
Purpose
This paper aims to examine the complex links between environmental proactivity, collaboration with suppliers and customers, green operations and firm performance.
Design/methodology/approach
Based on a sample of 208 US companies, five main effects and two mediation effects were tested using structural equation modeling analysis.
Findings
This study reveals that environmental proactivity exerts positive effects on green operations and that collaboration mediates the above relationship. Further, green operations are a powerful driver of a firm’s economic and environmental performance. Findings also demonstrate the critical mediating role of green operations in linking collaboration with performance.
Research limitations/implications
This research contributes to a scholarly debate by offering novel insights into the extent to which proactivity improves firm performance may be influenced by multiple supply chain practices. To managers, this study highlights the strategic value of environmental proactivity as it fosters collaboration and green operations in boosting a firm’s environmental and economic performance.
Originality/value
This study addresses a gap in the literature by investigating the links between environmental proactivity, collaboration, green operations and corporate performance.
Keywords
Citation
Kitsis, A.M. and Chen, I.J. (2023), "Does environmental proactivity make a difference? The critical roles of green operations and collaboration in GSCM", Supply Chain Management, Vol. 28 No. 2, pp. 209-224. https://doi.org/10.1108/SCM-09-2020-0499
Publisher
:Emerald Publishing Limited
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