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Offshore outsourcing of innovation by SMEs: a 4F perspective of governance

Chandrasekararao Seepana (Alliance Manchester Business School, The University of Manchester, Manchester, UK)
Ahmad Khraishi (Alliance Manchester Business School, The University of Manchester, Manchester, UK)
Antony Paulraj (Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, China)
Fahian Anisul Huq (Alliance Manchester Business School, The University of Manchester, Manchester, UK)

Supply Chain Management

ISSN: 1359-8546

Article publication date: 12 July 2021

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Abstract

Purpose

This study aims to investigate how contract complexity and relational trust could impact offshore outsourcing innovation (OOI) performance of small and medium enterprises (SMEs). This study further examines the moderating effects of knowledge routines and joint actions on the relationships between contract complexity, as well as relational trust and OOI performance.

Design/methodology/approach

The empirical investigation extends transaction cost economics and the relational view of buyer-supplier dyads in the context of offshore outsourcing SMEs. To test the hypotheses, the authors collected and analysed survey data from 200 European manufacturing SMEs that have existing offshore supplier relationships.

Findings

The results suggest that both complex contracts and relational trust as governance structures positively affect SMEs’ OOI performance. Additionally, while both formal knowledge routines and joint actions help strengthen the relationship between complex contracts and OOI, they showed no significant moderating effect on the relationship between relational trust and OOI. Furthermore, based on the results, the authors also develop a governance framework covering four configurations – fit, firm, flexible and fragile (4F).

Originality/value

The 4F governance scenarios – fit, firm, flexible and fragile – introduced in this study emphasise the need for a combination of contract complexity and relational trust mechanisms in OOI relationships. The 4F labelling has rich implications for practitioners on how interfirm outsourcing innovation relationships can be managed based on configurations of contractual and relational governance. The study also adds to the understanding of how SMEs’ specific characteristics (e.g. resource shortcomings and flexibility) may influence their OOI decisions in comparison with large firms.

Keywords

Citation

Seepana, C., Khraishi, A., Paulraj, A. and Huq, F.A. (2021), "Offshore outsourcing of innovation by SMEs: a 4F perspective of governance", Supply Chain Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SCM-09-2020-0486

Publisher

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Emerald Publishing Limited

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