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The power of purpose – lessons in agility from the Ventilator Challenge

Andrew Fearne (Norwich Business School, University of East Anglia, Norwich, UK)
Beverly Wagner (Department of Marketing, University of Strathclyde, Glasgow, UK)
Natalie McDougall (Department of Marketing, University of Strathclyde, Glasgow, UK)
David Loseby (Norwich Business School, University of East Anglia, Norwich, UK)

Supply Chain Management

ISSN: 1359-8546

Article publication date: 10 July 2021

Issue publication date: 6 September 2021

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Abstract

Purpose

COVID-19 has shaken views of what is normal and what is possible, raising questions about conventional norms, ways of working and our understanding of agility. This paper aims to respond to calls for empirical research of supply chain capacities in times of crisis and offer a unique perspective on agile procurement and supply chain management from a case study of the Ventilator Challenge.

Design/methodology/approach

A descriptive case study was undertaken, adopting an inductive approach. Interviews were conducted with the major stakeholders tasked with the design, sourcing and assembly of ventilators.

Findings

Findings are delivered across four key areas: context; procurement and supply chain management; technology and culture; and environment. Key challenges and enablers are discussed, highlighting the critical roles of trust, empowerment and enabling technologies in the construction of an entirely new ventilator supply chain, from scratch, in five weeks.

Originality/value

This paper delivers contributions for both academic research and practice. The case study offers rich new insights relating to procurement in times of crisis, contributing to efforts to advance beyond outdated approaches for resilience in literature. Practical contributions arise in highlighting the significance of adapted sourcing and recruitment, technology, collaboration, people and power of purpose in enabling agility and achieving the impossible.

Keywords

Citation

Fearne, A., Wagner, B., McDougall, N. and Loseby, D. (2021), "The power of purpose – lessons in agility from the Ventilator Challenge", Supply Chain Management, Vol. 26 No. 6, pp. 753-766. https://doi.org/10.1108/SCM-09-2020-0468

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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