An empirical study of Chinese SME grocery retailers’ distribution capabilities

Teck-Yong Eng (Centre of Excellence in Database, Interactive & Data-driven Marketing, Southampton Business School, University of Southampton, Southampton UK)

Supply Chain Management

ISSN: 1359-8546

Publication date: 11 January 2016

Abstract

Purpose

This study aims to examine theoretical insights from market orientation and resource-based view for enhancing grocery retailers ' distribution capabilities. The distribution capability of a firm can influence both effective and efficient handling of external stocks and internal distribution of products in response to changing market demands. Although firms rely on distribution capability to manage their supply chain to ensure the right products are in the right place at the right time, few studies examine the underlying factors that support distribution capabilities for a firm’s upstream and downstream supply chain activities especially in uncertain environments.

Design/methodology/approach

In the context of retail firms, a review of the literature shows that distribution capability can be conceptualized as an interfirm phenomenon based on theoretical insights from the resource-based view, market orientation and network structure.

Findings

Data from a sample of 247 small- and medium-sized grocery retailers operating in three major Chinese cities highlight a salient and positive relationship between a retailer’s distribution capabilities and its performance in uncertain environments.

Originality/value

However, a retailer’s strong interfirm relations in a distribution network are negatively associated with retailer performance. Similarly, the influence of interfirm market orientation on retailer performance cannot be established in the supply chain. The study suggests that SME grocery retailers would benefit from understanding their numerous supply chain relationships and managing them (rather than relying on centrally ingrained relationships), and developing behavioral norms of interfirm market orientation among different supply chain partners.

Keywords

Citation

Teck-Yong Eng (2016) "An empirical study of Chinese SME grocery retailers’ distribution capabilities", Supply Chain Management, Vol. 21 No. 1, pp. 63-77

Download as .RIS

DOI

: https://doi.org/10.1108/SCM-04-2015-0159

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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