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Finding supply chain talent: an outreach strategy

Steven Leon (Department of Marketing, University of Central Florida, Orlando, Florida, USA)
Nizam Uddin (Department of Statistics, University of Central Florida, Orlando, Florida, USA)

Supply Chain Management

ISSN: 1359-8546

Article publication date: 11 January 2016

1740

Abstract

Purpose

The purpose of this paper is to identify when students choose their major and when students become interested in a career field, to devise a supply chain management (SCM) talent outreach strategy.

Design/methodology/approach

A survey was administered to undergraduate students in SCM classes, and the responses were explored through multinomial logistic regression analyses.

Findings

The paper revealed that interest in the career field is a major factor in choosing a college degree, among other factors. The timing of when a student chooses a major is influenced by interest in the field and whether or not the student lived abroad. The career field chosen is influenced by race, by whether or not the student lived abroad and by prior experience. Outreach strategies to attract new talent to supply chain-related fields should start prior to a student entering college.

Research limitations/implications

Results are based on a survey research with a limited geographic coverage, and the research is limited to investigating student whose college major is other than SCM, leaving opportunities for further research where the college major is SCM.

Originality/value

The authors provide original findings that improve outreach strategies to attract next generation supply chain talent. They also further the development of theory for the determinants of when a college major is selected and when interest in a career field begins.

Keywords

Citation

Leon, S. and Uddin, N. (2016), "Finding supply chain talent: an outreach strategy", Supply Chain Management, Vol. 21 No. 1, pp. 20-44. https://doi.org/10.1108/SCM-02-2015-0084

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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