TY  - JOUR
AB  - Purpose This paper aims to take the “toxic masculinity” (TM) trope as a starting point to examine recent cultural shifts in common assumptions about gender, morality and relations between the sexes. TM is a transculturally widespread archetype or moral trope about the kind of man one should not be.Design/methodology/approach The author revisits his earlier fieldwork on transnational sexualities against a broader analysis of the historical, ethnographic and evolutionary record. The author describes the broad cross-cultural recurrence of similar ideal types of men and women (good and bad) and the rituals through which they are culturally encouraged and avoided.Findings The author argues that the TM trope is normatively useful if and only if it is presented alongside a nuanced spectrum of other gender archetypes (positive and negative) and discussed in the context of human universality and evolved complementariness between the sexes.Social implications The author concludes by discussing stoic virtue models for the initiation of boys and argues that they are compatible with the normative commitments of inclusive societies that recognize gender fluidity along the biological sex spectrum.Originality/value The author makes a case for the importance of strong gender roles and the rites and rituals through which they are cultivated as an antidote to current moral panics about oppression and victimhood.
VL  - 13
IS  - 3
SN  - 1746-5680
DO  - 10.1108/SBR-07-2018-0070
UR  - https://doi.org/10.1108/SBR-07-2018-0070
AU  - Veissière Samuel Paul Louis
PY  - 2018
Y1  - 2018/01/01
TI  - “Toxic Masculinity” in the age of #MeToo: ritual, morality and gender archetypes across cultures
T2  - Society and Business Review
PB  - Emerald Publishing Limited
SP  - 274
EP  - 286
Y2  - 2024/04/23
ER  -