Nuisance or discerning? The social construction of street hawkers in Ghana

Abstract

Purpose

The paper aims to focus on how the dualism “petty trading and traffic” exacerbates the development of a social bond among traders from various communities and ethnic groups in Ghana. As understood in their normal innocuous sense, “traffic and petty trading” independently mark off two generally distinguishable exclusive partners. However, both petty trading and traffic now denote essential aspects of contemporary Ghana’s new social order shared uniquely among informal traders. The paper dilates on this phenomenon.

Design/methodology/approach

The theory underpinning this study is social constructionism. Social constructionism is part of a post-modern understanding of the nature of reality. It is a strand of sociology, pertaining to the ways in which social phenomena are created, institutionalised and made into tradition by humans. The core idea of constructionism, therefore, is that some social agent produces or controls some object. ’s (1967) situational constraints thesis also provides an important element to this paper. The thesis maintains that the poor in society are constrained by the facts of their situation; hence, the poor are unable to translate many of their ideals into reality in view of the considerable poverty that engulfs them. The thesis, reiterates that once the constraints of poverty are removed, the poor would have no difficulty adopting mainstream behavioural patterns and seizing available opportunities. The thesis is significant in exploring the objectives of this paper.

Findings

The paper finds that petty trading has given its adherents a new wave of life. The picture that emerges is that, although street hawkers are seen as a nuisance, a failure in society and lacking knowledge, they have become mindful of what society thinks about them. As a result, some have devised means to cope with what they do and also to find new ways to address the challenges facing them. The findings confirmed that people are self-reflexive beings and that they shape their own behaviour despite the influence of a variety of social factors that may constrain them. The study found that street hawkers have found a way to make life more meaningful for themselves than are actually perceived.

Originality/value

The paper seeks to discover the daily lives of petty traders, which have been stealthily tied in to urban development and planning. It brings a new dimension to the issue of petty trading. The fundamental argument of the paper is that the multidimensional nature of poverty is leading petty traders to a new consciousness which bodes well for them. These traders are shaping their own behaviour despite the influence of a variety of social factors that may constrain them. The social bond and interrelationship that permeate their working relationship has created a basis for which they now forge close ties that promote an inclusion from the exclusion that they are generally enjoined to.

Citation

Sarpong, S. and Nabubie , I.B. (2015), "Nuisance or discerning? The social construction of street hawkers in Ghana", Society and Business Review, Vol. 10 No. 2, pp. 102-117. https://doi.org/10.1108/SBR-03-2015-0005