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Demateriality: A key factor in the embedding of society within commodification and financialization

Eric Fimbel (Department of Supply Chain Management and Information Technology, Neoma Business School, Reims, France)
Anne-Sophie Binninger (Department of Marketing, Neoma Business School, Reims, France)
Catherine Karyotis (Department of Finance, Neoma Business School, Reims, France)

Society and Business Review

ISSN: 1746-5680

Article publication date: 9 February 2015

Abstract

Purpose

The purpose of this article is to analyze the symbolic and practical impacts of demateriality in two areas that are emblematic of the way the modern world operates. Firstly, finance via currency, and secondly, trade via the relationship between trading firms and their customers. The article also addresses the current role played by so-called “information” technologies, exploring the double embedding of society within trade and trade within finance.

Design/methodology/approach

A multidisciplinary approach which mobilizes available knowledge in finance, technology, marketing and sociology.

Findings

The overall social power of the state of demateriality is that it reinforces the double-embedding.

Originality/value

A multidisciplinary approach which mobilizes available knowledge in finance, technology, marketing and sociology to comprehend the role of a state, beyond the process creating that state.

Keywords

Citation

Fimbel, E., Binninger, A.-S. and Karyotis, C. (2015), "Demateriality: A key factor in the embedding of society within commodification and financialization", Society and Business Review, Vol. 10 No. 1, pp. 76-90. https://doi.org/10.1108/SBR-03-2014-0011

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited