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Drivers of mompreneurship: evidence from India

Arpita Agnihotri (Department of Management, Penn State Harrisburg, Middletown, Pennsylvania, USA)
Saurabh Bhattacharya (Department of Marketing, Newcastle University Business School, Newcastle upon Tyne, UK)

Society and Business Review

ISSN: 1746-5680

Article publication date: 9 October 2020

Issue publication date: 15 December 2020

238

Abstract

Purpose

This paper aims to explore drivers of entrepreneurial intentions of working mothers.

Design/methodology/approach

This paper is a survey-based method using sample of 397 working mothers in India.

Findings

Mothers’ entrepreneurial intention is negatively associated with firms’ perceived family support policies and positively associated with perceived family support. Gains from organization and family support were further enhanced for working mothers’ entrepreneurial intention through the moderating effect of perceived entrepreneurial self-efficacy.

Originality/value

Drivers of entrepreneurship intentions of mothers is scantly explored in past literature. Understanding working mothers’ entrepreneurial intentions could help firms and families provide appropriate environments and opportunities for mothers’ growth.

Keywords

Acknowledgements

The authors would like to thank Editor in Chief Dr Debbie Haski-Leventhal, Guest Editor Dr Carine Farias and anonymous Reviewers for their comments and suggestions that helped tremendously in improvement of manuscript.

Citation

Agnihotri, A. and Bhattacharya, S. (2020), "Drivers of mompreneurship: evidence from India", Society and Business Review, Vol. 15 No. 4, pp. 373-396. https://doi.org/10.1108/SBR-01-2020-0016

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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