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COVID-19, sustainability and Olympic Games: which lessons can we learn from Tokyo 2020?

Eduardo Russo (The COPPEAD Graduate School of Business, Federal University of Rio de Janeiro, Rio De Janeiro, Brazil)
Ariane Roder Figueira (The COPPEAD Graduate School of Business, Federal University of Rio de Janeiro, Rio De Janeiro, Brazil)
Leonardo José Mataruna-dos-Santos (Department of Sport Management, Canadian University of Dubai, Dubai, UAE)

Sport, Business and Management

ISSN: 2042-678X

Article publication date: 24 May 2022

Issue publication date: 2 January 2023

275

Abstract

Purpose

This paper aims to understand how the sustainability theme has been incorporated into the new Olympic planning guidelines based on analysing the case of Tokyo (2020), which was severely impacted by the COVID-19 pandemic.

Design/methodology/approach

For this, field research using the case study method was carried out that involved 21 in-depth interviews with experts from different entities affected by the event.

Findings

As a result, it was possible to identify that some characteristics already presented in the Tokyo project came to break away from the gigantism observed in the past Olympic editions in an attempt to demonstrate alignment with the new principles brought by the IOC (2020) and 2020 + 5 Agenda that had as one of its main objectives to simplify the Olympics, making the event more sustainable and accessible for future host societies.

Originality/value

At the end, some trends for the future of the Olympic Games are also presented in order to guide future studies in the area, as well as help the future host cities and their companies in planning their investments.

Keywords

Acknowledgements

This study was financed in part by the Coordenação de Aperfeiçõamento de Pessoal de Nível Superior ‐ Brasil (CAPES) ‐ Finance Code 001.

Citation

Russo, E., Figueira, A.R. and Mataruna-dos-Santos, L.J. (2023), "COVID-19, sustainability and Olympic Games: which lessons can we learn from Tokyo 2020?", Sport, Business and Management, Vol. 13 No. 1, pp. 93-117. https://doi.org/10.1108/SBM-09-2021-0109

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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