The impact of perceived corporate social responsibility on participating in philanthropic road-running events: a moderated mediation model
Sport, Business and Management
ISSN: 2042-678X
Article publication date: 3 January 2023
Issue publication date: 4 April 2023
Abstract
Purpose
This research aims to develop a moderated mediation model to examine the relationships among participants' motivation, organizational identification and participation loyalty with perceived business practice corporate social responsibility (CSR) in philanthropic road-running events.
Design/methodology/approach
The data come from a questionnaire survey that was administered to a sample of 236 participants as runners at philanthropic road-running events. All hypotheses are tested using Statistical Product and Service Solutions (SPSS) and structural equation modeling (SEM)–Analysis of Moment Structures (AMOS) with a bootstrapping technique.
Findings
The results reveal that perceived business practice CSR moderates the relationship between extrinsic motivation and organizational identification and then influences the mediating effect of organizational identification on the relationship between extrinsic motivation and participation loyalty. This highlights the important role of perceived business practice CSR to participants' attitude and behavior when supporting philanthropic road-running events.
Originality/value
This research scrutinizes the role of perceived business practice CSR on philanthropic road-running events through an empirical study and resultant evidence. One recommendation is that when a firm intends to host a philanthropic road-running event, the firm must implement the reality of sound CSR in the firm's business practice.
Keywords
Citation
Chih, C. (2023), "The impact of perceived corporate social responsibility on participating in philanthropic road-running events: a moderated mediation model", Sport, Business and Management, Vol. 13 No. 3, pp. 306-325. https://doi.org/10.1108/SBM-05-2022-0038
Publisher
:Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited