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Brand teams and distribution of wealth in Brazilian State Championships

Thadeu Gasparetto (Department of Accountancy and Finance, Universidad de Vigo, Ourense, Spain) (National Research University Higher School of Economics, Perm, Russian Federation)
Angel Barajas (Department of Accountancy and Finance, Universidad de Vigo, Ourense, Spain) (National Research University Higher School of Economics, Perm, Russian Federation)
Carlos María Fernandez-Jardon (Department of Applied Economics-ECOBAS, Universidad de Vigo, Ourense, Spain) (National Research University Higher School of Economics, Perm, Russian Federation)

Sport, Business and Management

ISSN: 2042-678X

Publication date: 12 March 2018

Abstract

Purpose

The purpose of this paper is to analyse the demand for tickets in the Brazilian State Championships focussing in the impact generated by the brand teams as well as the play-off matches in the demand for tickets and, consequently, in the match day revenues.

Design/methodology/approach

An equations system by three-stage least square estimator is employed. The data set comprises 1,114 matches from Mineiro, Carioca and Paulista Championships over the seasons 2013-2015.

Findings

All explanatory variables increase both attendance and match day revenues. However, the most important goal is the distribution of wealth found. The presence of brand teams in those championships provides a financial aid for smaller teams.

Practical implications

The proposals from the mass media to exclude the brand teams and design those championships exclusively in play-off stages should not be implemented by the policymakers. On the contrary, rearranging the design of the competition with more matches between small teams and brand teams may help to all of them.

Originality/value

The paper contributes to introduce the Brazilian State Championships in the sport economics literature as well as evidences the redistribution effect of wealth among clubs.

Keywords

Acknowledgements

The authors would like to thank Dennis Coates, Petr Parshakov and Stephen Morrow for their useful comments and remarks during the preparations and discussions of the paper. This study comprises research findings from the “Intangible-driven dynamics in economics and finance” carried out within International Laboratory of Intangible-driven Economy (ID Lab) of the National Research University Higher School of Economics’ Basic Research Program in 2017. Thadeu Gasparetto would like to thank the financial support of the Axudas Predoutorais of the University of Vigo.

Citation

Gasparetto, T., Barajas, A. and Fernandez-Jardon, C.M. (2018), "Brand teams and distribution of wealth in Brazilian State Championships", Sport, Business and Management, Vol. 8 No. 1, pp. 2-14. https://doi.org/10.1108/SBM-03-2017-0016

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Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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