The purpose of this paper is to analyse the demand for tickets in the Brazilian State Championships focussing in the impact generated by the brand teams as well as the play-off matches in the demand for tickets and, consequently, in the match day revenues.
An equations system by three-stage least square estimator is employed. The data set comprises 1,114 matches from Mineiro, Carioca and Paulista Championships over the seasons 2013-2015.
All explanatory variables increase both attendance and match day revenues. However, the most important goal is the distribution of wealth found. The presence of brand teams in those championships provides a financial aid for smaller teams.
The proposals from the mass media to exclude the brand teams and design those championships exclusively in play-off stages should not be implemented by the policymakers. On the contrary, rearranging the design of the competition with more matches between small teams and brand teams may help to all of them.
The paper contributes to introduce the Brazilian State Championships in the sport economics literature as well as evidences the redistribution effect of wealth among clubs.
The authors would like to thank Dennis Coates, Petr Parshakov and Stephen Morrow for their useful comments and remarks during the preparations and discussions of the paper. This study comprises research findings from the “Intangible-driven dynamics in economics and finance” carried out within International Laboratory of Intangible-driven Economy (ID Lab) of the National Research University Higher School of Economics’ Basic Research Program in 2017. Thadeu Gasparetto would like to thank the financial support of the Axudas Predoutorais of the University of Vigo.
Gasparetto, T., Barajas, A. and Fernandez-Jardon, C.M. (2018), "Brand teams and distribution of wealth in Brazilian State Championships", Sport, Business and Management, Vol. 8 No. 1, pp. 2-14. https://doi.org/10.1108/SBM-03-2017-0016Download as .RIS
Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited