TY  - JOUR
AB  - Purpose Professional road cycling has the capacity to be a major worldwide spectator sport, but has yet, in the eyes of many, failed to realize its full potential. There is a growing awareness that profound reforms are crucial for the sport’s future success. The purpose of this paper is to explore the conditions which the sport must address, and define a new business model for professional road cycling.Design/methodology/approach The paper uses qualitative data to screen professional road cycling’s current business model, and to present a coherent vision on the changes needed to reform the sport. Information was gathered from archival material and from talks with stakeholders.Findings The paper presents a blueprint for the future of professional cycling. It identifies 6 vital building blocks and 25 specific action points, beginning with the idea that professional road cycling needs a stable business model that produces a valuable core product.Originality/value Professional road cycling is is conservative by nature and changes are extremely difficult to implement. This contribution presents a glimpse of one possible future for professional cycling, if cycling’s policy makers acknowledge the need for profound reforms of the sport and are willing to make the necessary changes.
VL  - 8
IS  - 2
SN  - 2042-678X
DO  - 10.1108/SBM-02-2017-0010
UR  - https://doi.org/10.1108/SBM-02-2017-0010
AU  - Van Reeth Daam
AU  - Lagae Wim
PY  - 2018
Y1  - 2018/01/01
TI  - A blueprint for the future of professional cycling
T2  - Sport, Business and Management: An International Journal
PB  - Emerald Publishing Limited
SP  - 195
EP  - 210
Y2  - 2024/04/24
ER  -